Community Impact
with Social Responsibility

Why We Invest in Our Communities

At Sun Holdings, we believe our role extends far beyond operating successful restaurant brands. We see ourselves as active partners in the growth and well-being of the communities we serve. Every location represents an opportunity to contribute, connect, and create positive change.

Through purpose-driven initiatives, local partnerships, and team member engagement, we work to support families, students, and nonprofit organizations that are making a difference every day. From fundraising programs and volunteer efforts to community events and educational support, we are committed to strengthening neighborhoods and building long-term relationships based on trust and shared values.

Looking ahead, Sun Holdings remains dedicated to expanding our community outreach efforts, fostering inclusive opportunities, and creating experiences that bring people together. By aligning our growth with social responsibility, we aim to leave a lasting and positive footprint in every market we serve.

Making a Real Impact in Our Communities

Donated to Community Programs

Community events hosted

Families and students supported

Volunteer hours contributed

Commitment To Community & Giving Initiatives

Sun Holdings commitment to community is grounded in the belief that strong businesses help create stronger, more resilient communities. Under the leadership of Guillermo Perales, the company supports education, food security, military families, childhood cancer research, employee well-being, and survivors of domestic violence through long-standing partnerships and brand-led foundations all in conjunction with annual corporate and personal food and gift donations.

Tacos With a Purpose – Taco Bueno

Purpose: Supporting Survivors of Domestic Violence While Educating Communities and Creating Safe Workplaces.

Launched in June 2024, Tacos with a Purpose is Taco Bueno’s charitable initiative designed to provide meaningful support to individuals and families affected by domestic violence. Through a simple round-up donation at participating Taco Bueno locations across Texas and Oklahoma, guests are empowered to contribute to organizations making a direct, life-changing impact.

Funds raised support for nonprofit partners The Family Place in Texas and Palomar in Oklahoma; two leading organizations providing comprehensive, trauma-informed services to survivors. Contributions help fund emergency shelter, counseling, legal advocacy, transportation assistance, recovery programs, and long-term support services for survivors and their families.

Beyond fundraising, Taco Bueno and its parent company, Sun Holdings, are committed to education and prevention. Hotline information and resources are displayed in restaurants, and team members receive training on how to share support information with care and discretion.

In parallel, Sun Holdings has implemented a comprehensive workplace domestic violence policy across all brands. The policy provides confidential reporting options, safety planning, flexible leave, job protection, and employee training, reinforcing the company’s commitment to protect team members and fostering a culture of safety and respect.

Impact Highlights

$500,000+ raised since launch
Thousands of nights of safe shelter provided
Emergency services and recovery resources funded for survivors and families

APPLEBEE’S – Alex’s Lemonade Stand Foundation

Purpose: Advancing Childhood Cancer Research and Family Support.

Alex’s Lemonade Stand Foundation (ALSF) is a leading childhood cancer charity dedicated to funding research and supporting families affected by pediatric cancer.

Sun Holdings’ Applebee’s restaurants participate annually in ALSF fundraising campaigns, continuing the legacy of Alexandra “Alex” Scott and her mission to find cures for childhood cancer.

Impact Highlights

$136,717 raised in 2025
Foundation for Childhood Cancer
52,000+ guest donations in one year
Five consecutive years of full Applebee’s participation
To learn more about ALSF, visit www.AlexsLemonade.org

Burger King Mclamore℠ Foundation

Purpose: Expanding Access to Education and Supporting Personal Advancement.

The Burger King McLamore℠ Foundation is the charitable arm of the Burger King® system and a registered 501(c)(3) nonprofit organization. Established in 2005, the Foundation honors the legacy of Burger King® co-founder James W. McLamore by advancing education and opportunity.

Through the Burger King℠ Scholars program, the Foundation provides
scholarships to employees, employees’ spouses or domestic partners, employees’ children, and high school seniors across the United States, Puerto Rico, and Canada. Awards are granted without regard to background or personal circumstance.

Impact Highlights

$35+ million in scholarships awarded
33,000+ students supported
Nearly $500,000 contributed by Sun Holdings

Camp Corral

Purpose: Supporting Children of Military Families Through Connection and Confidence-Building Experiences.

Camp Corral is a national nonprofit organization providing free summer camp experiences to children of wounded, ill, or fallen military service members, ages 8 to 15. Founded in 2011, Camp Corral operates camps in 16 states across the country.

Sun Holdings supports Camp Corral through in-store fundraising campaigns with 100% of guest donations directly funding camp programs.

Impact Highlights

Camps in 16 states
Thousands of military-connected children served

Certificates of Achievement

Purpose: Academic Taco Bueno Success and Positive Youth Name Development.

The Certificates of Achievement (COA) program rewards students for
achievement in academic, attendance, athletics, and extracurricular activities
with free meals at participating Sun Holdings restaurants.

Certificates are distributed to schools and community
organizations within a five-mile radius of Sun Holdings locations, including
libraries, community centers, sports leagues, and faith-based organizations.

Impact Highlights

Nearly 11 million certificates were redeemed by 2025
Millions of students recognized nationwide

Stories That Make an Impact

Discover the most recent stories from our supported communities.

January 21, 2025

Certificate of Achievement

Community

Certificates of Achievement Purpose: Academic Taco Bueno Success and Positive Youth Name Development. The Certificates of Achievement (COA) program rewards…

January 20, 2025

Applebee’s – Alex’s Lemonade Stand Foundation

Community

Purpose: Advancing childhood cancer research and family support. Alex’s Lemonade Stand Foundation (ALSF) is a leading childhood cancer charity dedicated…