Community Impact
with Social Responsibility

Why We Invest in Our Communities

At Sun Holdings, we believe our role extends far beyond operating successful restaurant brands. We see ourselves as active partners in the growth and well-being of the communities we serve. Every location represents an opportunity to contribute, connect, and create positive change.

Through purpose-driven initiatives, local partnerships, and team member engagement, we work to support families, students, and nonprofit organizations that are making a difference every day. From fundraising programs and volunteer efforts to community events and educational support, we are committed to strengthening neighborhoods and building long-term relationships based on trust and shared values.

Looking ahead, Sun Holdings remains dedicated to expanding our community outreach efforts, fostering inclusive opportunities, and creating experiences that bring people together. By aligning our growth with social responsibility, we aim to leave a lasting and positive footprint in every market we serve.

Making a Real Impact in Our Communities

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Donated to Community Programs
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Families and students supported
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Volunteer hours contributed

Commitment To Community & Giving Initiatives

Sun Holdings commitment to community is grounded in the belief that strong businesses help create stronger, more resilient communities. Under the leadership of Guillermo Perales, the company supports education, food security, military families, childhood cancer research, employee well-being, and survivors of domestic violence through long-standing partnerships and brand-led foundations all in conjunction with annual corporate and personal food and gift donations.

Stories That Make an Impact

Discover the most recent stories from our supported communities.

The Certificates of Achievement program recognizes students for academic, attendance, athletic, and extracurricular achievements with free meals at participating Sun Holdings restaurants.

Impact Highlights
· Nearly 11 million certificates redeemed by 2025
· Millions of students recognized nationwide

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Freebirds supports communities in times of need through disaster relief efforts and nonprofit partnerships, including support for flood recovery and domestic violence survivors.

Impact Highlights
· 100% of burrito profits donated to Kerr County Flood Relief
· Ongoing support for domestic violence survivors

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The Uncle Julio’s Employee Relief Fund provides financial assistance to team members and their families facing unexpected hardships and critical expenses.

Impact Highlights
· 100% of donations go directly to employees in need
· Support during emergencies including medical needs, disasters, and unexpected expenses

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Sun Holdings’ Applebee’s restaurants support ALSF through annual fundraising efforts to advance childhood cancer research and support families.

Impact Highlights
· $136,717 raised in 2025
· 52,000+ guest donations in one year
· 5 consecutive years of full Applebee’s participation

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The Taco Bueno Charity Program supports local communities through fundraising events and nonprofit partnerships. Initiatives like Taco with a Purpose help fund local causes and community programs.

Impact Highlights
· Taco With a Purpose supports local nonprofits
· Community fundraising for youth, families, education, and local causes

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Sun Holdings invests in future leaders through education, mentorship, and international internship opportunities, helping students gain real-world experience and build long-term career paths.

Impact Highlights
· 10+ years of international education and internship programs
· Career opportunities for top-performing students

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The Popeyes Foundation supports organizations fighting food insecurity through local fundraising and community initiatives.

Impact Highlights
· $1.81+ million donated since 2023
· Thousands of families supported nationwide

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Camp Corral provides free summer camp experiences for children of wounded, ill, or fallen military service members, helping them build confidence, connections, and lasting memories. Through in-store fundraising campaigns, Sun Holdings helps ensure guest donations directly support these meaningful camp experiences.

Impact Highlights
· 16 states with Camp Corral programs
· Thousands of military-connected children supported

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